How We Generate Aquisistions

Through our own brands, we actively market across search and social platforms, with intent, quality, and performance central to every campaign for every product. Our policy is straightforward, transparency at all times, with no misleading claims.

Clear Policy. Clear Message.

As the industry becomes increasingly compliance-led, we operate under a clear and consistent framework governing ad copy, creative, and landing pages. The principle is straightforward: transparency at all times, with no misleading claims.

Over the past decade, heightened competition has driven a rise in messaging focused on capturing personal details through exaggerated or false promises, often leaving users dissatisfied at the end of the journey. This is an approach we deliberately avoid.

We are also firmly opposed to email, SMS, or any other form of marketing without clear and explicit user opt-in. A common user complaint is the volume of unsolicited messages received after completing an application, filled with offers and guarantees that lack credibility. We enforce a strict no-spam policy at all times.

SEARCH ADS

Google Ads and Bing Ads are our primary channels for search-driven campaigns, targeting high-intent users with a strong emphasis on quality and performance.

SOCIAL ADS

Facebook Ads and Instagram Ads are our primary platforms for social media and awareness campaigns, focused on reach, relevance, and demand generation.

CROSS-SELL

By offering a range of related products, we achieve high user retention rates, enabling effective cross-sell across multiple product types on average per user.

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