Enhanced Tools. Enhanced Performance.
When we test a new tool, we expect it to perform as intended. Beyond this initial evaluation, we assess whether the tool can be adapted or enhanced to better align with our business model. Where viable, we invest significant development hours to build our own version, tailored to our specific requirements and performance standards. Below is a selection of recent projects we have delivered.
AqurGeo dynamically values city and county-level data using factors such as product availability, time of day, conversion performance, and additional signals to maximise ROAS and sustain lead demand throughout the day.
AqurBlock delivers two solutions in one: combating click fraud through in-depth analysis of selected partner and our own traffic to identify behavioural patterns, while simultaneously preventing application fraud from the same datasets.
AqurScore scores and assigns value to each conversion using multiple data points, rather than just a monetary value, enabling greater control, precision targeting, and clearer automated audience signals to enhance automated bidding.